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WHO WE ARE
Krushell Creations (KC) is a creative business founded by South African-born travel professionals Shelly Smith and Inge Kruger.
What started as a passion project creating destination content has evolved into a growing collection of design services, digital products, marketing resources, and practical tools for the travel industry and beyond.
Today, we help travel professionals, content creators, businesses, and organisations save time, improve their marketing, and present their products and services more effectively.
Whether it's a destination guide, marketing video, presentation, social media campaign, digital template, or custom-built tool, our goal remains the same: create resources that are practical, professional, and easy to use.
Meet Shelly
Shelly has worked in the travel industry since 1994, building a career around sales, marketing, and helping people discover new destinations.
Her extensive industry experience inspires many of the tools, templates, and resources created by KC today. Passionate about supporting travel professionals, she focuses on developing practical solutions that save time, simplify marketing, and help businesses showcase destinations and experiences more effectively.
Meet Inge
Inge joined the travel industry in 2019 and brings a creative eye, strong attention to detail, and a passion for design to every project.
Inspired by her own travels and an ever-growing bucket list, she helps transform ideas into engaging visual content and practical resources.
Her focus is on creating designs that are both visually appealing and easy to use, helping businesses communicate their message with clarity and impact.
OUR STORY
KC began in 2020 as a creative outlet focused on destination content and visual storytelling.
As demand grew, so did the business. What started with destination marketing resources expanded into design services, digital products, training materials, presentations, videos, apps, and customised business solutions.
Today, KC continues to evolve while remaining true to its roots: creating practical, high-quality resources that help people market, educate, inspire, and connect.
WHAT WE BELIEVE
We believe good design should be useful.
We believe marketing should save time, not create more work.
We believe travel, nature, wildlife, and storytelling have the power to inspire.
And we believe that every project, large or small - deserves creativity, honesty, professionalism, and care.